Payal Shah Karwa was born in Mumbai, Maharashtra, India to Rashmika B Shah,
who was a homemaker, and Bhupendra M Shah, a businessman from Gujarat.
She has a sister, Hemal Shah, who is a pre-school teacher and who lives in
Mumbai. Payal attended St Teresa’s Convent High School in Santacruz, Mumbai and completed her B.Com from Narsee Monjee College of Commerce and Economics. After that, she completed her Post Graduation Diploma in Advertising and Communications from Narsee Monjee Institute of Management Studies (NMIMS) in Juhu Vile Parle Mumbai.
She met her life partner Rahul Karwa at NMIMS and after their marriage in 2005,
they continue living in Mumbai with their twin girls Adweta and Aarna. Rahul is
a CEO in an event and content company.
After completing her Post Graduation, Payal worked in the field of brand
communication in Midas Events, Ogilvy and Mather, Hanmer MS&L and Out of Home Media India Pvt Ltd.
In 2009 she started her content agency The Word Jockey Studio, which is now a
partnership firm since December 2015 when she joined hands with Sapna Gupta, a published author of the book ‘Staged’.
In 2009, she also started working on her first book – The Bad Touch, which was
based on the subject of child sex abuse. The book had stories about activist
Harrish Iyer, Director Anurag Kashyap and other thrivers of child sex abuse. The book was published by HayHouse Marketing and launched in April 2013 by
celebrity actress Tara Sharma Saluja, and celebrated artist Brinda Miller.
Currently she is Content Director at The Word Jockey Creative Content Studio.
She has also founded the website on women’s intimate health
www.sheandyou.in to break taboos surrounding sexual health issues, and a
channel on kids’ content Yabadabadoo Kids, both with her partner Sapna Gupta.